• Guofu Ye

    Founder, Chairman of the Board of Directors and Chief Executive Officer

    Mr. Guofu Ye is our founder and has been serving as our chairman and chief executive officer since our inception. In August 2009, Mr. Ye founded and has since then served as the chief executive officer of, Miniso Corporation, our predecessor company, which transferred substantially all of its businesses and assets to us. Mr. Ye accumulated immense mastery in trendy fashion during the period of Chinese economic transformation and seized the opportunity to improve the social quality consumption patterns, bringing a new business model in China. Mr. Ye received his junior college diploma in economic management from Zhongnan University of Economics and Law in China.

  • Minxin Li

    Director and Executive Vice President

    Mr. Minxin Li has been serving as our director since December 2018 and an executive vice president in charge of business development since August 2018. Mr. Li served as an executive vice president of the investment and development center at Miniso Corporation from February 2010 to August 2018. Mr. Li received his secondary technical school diploma in electrotechnics from Hubei Danjiangkou Commercial Technology College in China.

  • Saiyin Zhang

    Director, Chief Financial Officer and Executive Vice President

    Mr. Saiyin Zhang has been serving as our director since December 2018, our chief financial officer and executive vice president since October 2018. Prior to joining us, Mr. Zhang served as the chief financial officer at China Resources Textiles (Holdings) Company Limited and China Resources Fashion (Holdings) Company Limited from June 2015 to July 2017. Mr. Zhang received his bachelor’s degree in accounting from Huazhong Agricultural University in China and his master’s degree in accounting and finance from University of Birmingham in the United Kingdom. Mr. Zhang is also a member of Association of Chartered Certified Accountants Southern China Steering Team.

  • Lili Xu

    Independent Director

    Ms. Xu Lili, aged 39, has more than 16 years experience in financial management. She is now the Chief Financial Officer of ClouDr (China’s Largest SaaS-based Digital Chronic Condition Management Platform). From March 2014 to September 2020, she was appointed as the Chief Financial Officer and Executive Director for Tongdao Liepin Group (HKEx.6100). She was primarily responsible for overseeing the corporate finance, handling investor relationships, and overseeing all the investments and acquisitions of the group. Prior to that, Ms. Xu held various positions at General Electric Company (NYSE: GE), including as the Chief Financial Officer of GE Power Generation Services China, from January 2005 to March 2014. Ms. Xu received a bachelor’s degree in International Business from Nanjing University in June 2003 and a Master of Science degree in Local Economic Development from the London School of Economics and Political Science in November 2004. Ms. Xu is a public accountant certified by the Board of Accountancy of Washington State of the United States. Ms. Xu also serves as the Director for MINISO Group (NYSE: MNSO) and Yalla Group (NYSE: YALA).

  • Yonghua Zhu

    Independent Director

    Mr. Yonghua Zhu has been serving as our director since October 2020. Mr. Zhu has been the founding partner of Meituan DragonBall Capital and a vice president of Meituan (HKEx: 3690) since December 2016. Mr. Zhu was an executive director of the department of investment in modern agriculture and food of Legend Holdings Corporation (HKEx: 3396) from November 2014 to December 2016. Mr. Zhu worked at Tiantu Capital from July 2007 to October 2014 and served as a partner from December 2013 to October 2014. Mr. Zhu obtained a master of finance degree from Newcastle University in December 2007.